We start with a consultation to understand your business goals, target audience, and budget. Based on this, we conduct market research and audience analysis to identify the most effective services for your objectives—whether that’s brand awareness campaigns, targeted audience insights, creative development, or strategic media and budget planning. Our goal is to recommend the solution that delivers measurable results for your business.

SEO (Search Engine Optimization) is the process of improving your website’s visibility on search engines like Google through organic (unpaid) search results. It focuses on optimizing website content, structure, and performance to rank higher, drive traffic, and increase brand credibility.

SEM (Search Engine Marketing) refers to paid advertising on search engines, such as Google Ads. It helps your business appear at the top of search results immediately, driving targeted traffic through paid campaigns.

Both are important because they increase your online visibility, attract the right audience, and generate more leads and sales. SEO builds long-term organic growth, while SEM delivers immediate visibility and quick results. Combining both maximizes your digital presence and ROI.

SEO typically takes 3 to 6 months to show measurable results, as it focuses on building organic visibility and authority over time. It’s a long-term strategy that delivers sustainable traffic and growth.

SEM (Search Engine Marketing), on the other hand, provides immediate results. Paid ads through platforms like Google Ads can start driving traffic and conversions within days of launching a campaign.

In summary:

• SEO = Long-term growth, slower results, lower ongoing costs.
• SEM = Immediate visibility, faster results, but requires ongoing ad spend to maintain traffic.

Both work best together—SEO builds lasting presence, while SEM drives quick wins.

CPM (Cost Per Mille) is an advertising pricing model where you pay for every 1,000 impressions your ad receives. An "impression" counts each time your ad is displayed, whether or not someone clicks on it.

It works by charging a fixed rate based on how often your ad is shown, not on user actions. For example, if a campaign has a CPM of €5, you’ll pay €5 for every 1,000 times your ad is viewed.

CPM is commonly used in brand awareness campaigns, where the goal is maximum visibility and reach, rather than direct engagement or conversions.

We determine pricing based on several key factors:

1. Scope of Work – The complexity and scale of your campaign, including the services required (Brand Awareness, Market Research, Creative Development, Media Planning).
2. Ad Spend and Media Budget – For campaigns involving media buying (such as RTB or CPM-based placements), pricing reflects the level of ad spend and channels used.
3. Duration of the Campaign – Short-term projects may differ in cost from long-term strategic partnerships.
4. Customization – Tailored solutions like audience insights, creative testing, and multi-platform strategies may adjust the pricing.

We provide transparent, customized proposals to match your business objectives and budget, ensuring you get the best possible return on investment.

Yes, every client at Alfadir Ltd. is assigned a dedicated account manager. Your account manager will be your primary point of contact, overseeing your campaigns, coordinating with our teams, and ensuring your strategy is executed effectively. They provide regular updates, performance reports, and are available to answer any questions, ensuring a smooth and personalized experience throughout our partnership.

We measure the success of a campaign using clear, data-driven KPIs (Key Performance Indicators) that align with your business goals. These typically include:

• Impressions and Reach – How many people saw your ads.
• Engagement Metrics – Clicks, likes, shares, and interactions with your content.
• Conversion Rates – Actions taken, such as sign-ups, purchases, or inquiries.
• Cost Efficiency – Metrics like CPA (Cost Per Acquisition), CTR (Click-Through Rate), and ROAS (Return on Ad Spend).
• Brand Awareness Lift – Increases in direct traffic, search volume, and brand recognition.

We provide regular reports and insights to track performance and optimize the campaign for continuous improvement and measurable results.

Yes, we offer Local SEO services designed to improve your visibility in specific geographic areas. Our strategies help your business appear in local search results, Google Maps, and location-based searches.

We focus on:

• Optimizing your Google Business Profile
• Building local citations and listings
• Creating location-targeted content
• Gathering and managing customer reviews
• Improving local search rankings for relevant keywords

Our goal is to help you attract nearby customers and increase foot traffic, calls, and local conversions.